As being a business owner or technology guy, you should get familiar yourself with the latest digital marketing trends to gain the upper side of your competition.
Digital technology has pierced all of our lives from controlling home appliances, placing your order food to the place, booking online tickets and many more through a mobile application. Every year Mobile Application Development companies, come out with new technologies and make existing technologies smarter to help your business succeed.
"IF YOUR BUSINESS IS NOT ON THE INTERNET, THEN YOUR BUSINESS WILL BE OUT OF BUSINESS"
1. Content Personalization
As one size doesn't fit all and customers want more relevancy, the advantages of a personal approach in marketing is becoming more critical than ever before. Although delivering the right content to the right audience at the right time is difficult, it will add a huge value to your content marketing strategy as it takes on a major role in boosting your user’s involvement rates.
Personalizing or designing content for audience depends on visitor’s data in order to deliver relevant content. It contains demonstrating dynamic landing pages depending on specific conditions such as geographic, demographic or personality attributes with highly targeted call to actions when it comes to converting them more effectively.
2. Engagement-Based Email Marketing
While e-mail marketing is getting smarter, marketers have begun to care more about sending emails to readers who are active on their lists.
For example, if a contact highly engages with your e-mail, he should be regularly nurtured with content and updates about your company until he converts into a loyal customer. Alternatively, if a subscriber has not opened an email for a certain period of time, he will be considered as a dormant contact and definitely will not much longer receive additional emails.
Yet to send the right email to the right segment, marketers need to recognize all their leads actions. In case the platforms they are using have limitations to classify their audience into different segments depending on their behaviors, they can incorporate their tools to applications that allow them to accomplish that. After all data is determined and various segments are created regarding to defined criteria, marketers can target their leads better with behavioral-based e-mail.
3. Chat Boats
Chat-bots have been growing in the few recent years and still persists in 2019. According to Grand View Research, 45% of end users prefer to use Chat-bots as a major ways of communication in customer service.
Chat-bots play a critical role in improving the customer experience and enable marketers to better engage with their audience - without really doing much. They offer current assistance to the customer, dedicated support and a proactive interactions where they ask questions to know the real problem.
4. Voice Interaction Is Going Up
Thanks to Alexa, Siri, Google, and a host of other “smart” devices, verbal interaction with devices is continuing to rise. The real takeaway is that talking is simply a preferred method of interacting. And now the machines are finally grasping up to the way people want to search, shop, and discover new things.
voice searches is going to require a different method, but it's one area of digital marketing that can't be ignored because people are relying on it now more than ever.
For example, writing meta-descriptions of websites might need to be optimized for speech so that it "reads better" out loud, when being spoken, rather than the drier style used for a strictly text-based search approach.
5. Artificial Intelligence
AI allows marketers to anticipate future probable habits of their customers established on collected data.
With this data, marketers are able to determine how to better engage with their lively buyers using different stations such as normal mail, sales outreach, or digital advertising.
Several industries like food and beverage, eCommerce, life science and healthcare have started using AI.
In the e commerce industry, 86% of customers say that personalization is a vital role in their buying decisions. E commerce companies use big data to forecast their shopper’s demographics and behaviors in order to create a more personal experience such as mailing custom-made discounts or re-engagement emails.
6. Rich Lead Profiling
Marketers use data enrichment to reveal more information about their leads and personalize their approach when seeking to contact them. The great features of data enrichment is that it takes away any wrong or incorrect information that companies might have about a specific lead such as his email, phone number or street address.
These recovered data are then used to obtain other lacking data. For instance, if you have an email of a particular business lead, the data enrichment process will fill in his name, contact number, street address, his job position and household situation.
7. Browser Push Notifications
Companies use browser push notifications to reach their leads more effectively and communicate with their audience in a more influential way.
Another key role such notifications play is retaining customers and improving conversion rates. E commerce companies for example, use browser push to re-target their shoppers who abandon shopping carts and entice them to complete their purchases.
Kush Patel is the Chief Technical Officer and Managing Director of Echo Innovate IT - Custom Software Development Company. He is responsible for the overall operations of the company and has played a major role in making Echo innovate IT the top notch IT services provider and transforming it into a globally trusted web and app development company.
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